Dr. Oetker – Pudding in a new form

Pudding always had the same shape – that of children’s sand cakes. How to compete with ‘dressed‑up’ competitors? Well for that you have to be in the top form! And so does pudding. That’s why we approached young designers with a challenge to create a new mould for pudding. With support from influencers we let the public decide about the winner of our challenge. And the result? Stable pudding and considerable growth of sales – by tens of thousands of Euro both in Czech Republic and Slovakia!

Engaging, relevant and high quality content brought also above‑standard campaign results in both countries. We have exceeded individual goals not only by tens, but in some cases by hundreds or thousands of percent.

Client was very satisfied with both campaign and sales results, and ADC awarded our creativity by the bronze prize ‘Louskacek’ in the Immersive Design category.