Orbit – Yoga Challenge
Orbit have decided to change its positioning – from brand related to oral hygiene to one which brings a good feeling into our lives. Our campaign ‘Good feeling is the best reward’ motivated people to exercise yoga. Unprecedented interest have confirmed that yoga topic hit the bull’s eye. Fans and participants of the 21 days long yoga challenge have been tagging each other under posts, motivated their friends into participating and shared their own progress. Motivation was also a private yoga event, which was the culminating point of the whole challenge and campaign.
In all 3 countries (Czech Republic, Hungary, Slovakia) sales of chewing gum during the campaign increased compared to the previous period. The campaign results significantly exceeded the original goals . And the satisfied client was our best reward.