E.ON – The right energy supplier
Our cooperation with E.ON started in 2017 with a won tender.
We are responsible for creative and content strategy and execution of both online and offline communication channels – TV spots, printed formats, videos, online banners and internal communication.
In 2018, we introduced new concept – with Martha Issová in the main role. We used the ‘typical’ Czech sarcasm and presented E.ON as the desirable supplier in contrast with its very opposite – call centre with Martha at its forefront. Campaign worked also with online channels (TV spots and their extensions for YouTube and Facebook, interactive online banners) and print materials.
The successful concept had great results (also was awarded by a bronze Effie), and we followed it up with 12 new product spots in 2019 and now with the current campaign with an ecology appeal (TV and online).